Our Ingredients

Bridging science with the power of nature, every ingredient in our product range is hand-selected and carefully formulated to deliver true results to all hair types. We gather our ingredients from sustainable sources around the world, drawing inspiration from far-away cultures and beauty secrets of years past. Discover the difference of pure, active botanicals.

Peppermint Oil is a natural anti-inflammatory that cools on contact while stimulating blood flow and circulation to the scalp. Peppermint Oil may help with dryness and itching.

Found in: Peppermint Avocado Shampoo

Chamomile is packed full of healing antioxidants that help boost scalp health and accelerate cell regeneration. It is known to help treat and prevent a variety of irritating scalp conditions including psoriasis and eczema. A member of the Asteraceae family, Chamomile possesses analgesic, anti-inflammatory, and antispasmodic properties that have been used in beauty rituals for thousands of years.

Found in: White Truffle Collection

Plums are one of the best sources of bioflavonoid that is essential to maintain connective tissue of hair follicles and the scalp, therefore considered as a healthy fruit for hair growth. Consuming plums on a regular basis ensures strong, thick hair naturally, that involves no side effects.

Found in: Icelandic Blonde Collection

Pea Peptides are long chains of Amino Acids beneficial for hair volumizing, cell regeneration, conditioning and strengthening. Pea Peptides are primarily comprised of Lysine, an essential building-block for human cells. This unique property gives them the ability to help stimulate and strengthen follicle stem cells.

Found in: Russian Amber Imperial Gold Masque

Soy Protein is a superior plant-based source of complete protein packed with essential nutrients that can help improve texture and repair damage. Made of a variety of phytochemicals, antioxidants, vitamins, minerals and compete fatty acids, it increases each strand’s ability to bind moisture, adding shine and manageability.

Found in: Gentle Conditioning Shampoo

Aloe Vera is packed-full of anti-inflammatory essential amino acids, vitamins and minerals excellent for all hair types including oily, color-treated and dry. Effective for keeping hair supple and shiny, Aloe Vera has been used for centuries as a remedy to soothe burns, dry skin and heal scalp irritations including seborrheic dermatitis and psoriasis.

Found in: Anti-Flake Collection

Shea Butter is harvested from the “karite tree” (which means “tree of life”) named for its hydrating and healing properties. Filled with essential fatty acids, Shea Butter has both emollient and healing properties for hair that help prevent breakage, provide long-lasting moisture and reduce scalp irritation. People with curly, coarse and frizzy hair textures will especially benefit from our products containing Shea Butter as a sealant to keep in moisture and increase softness.

Found in: Lightweight Deep Conditioner

Did you know that your hair and scalp has a natural pH level of about 5, which is slightly acidic? Apple Cider Vinegar helps balance the pH and close the cuticles of your hair after washing, helping each individual hair strand retain moisture. It is important to keep the cuticle layer of your hair flat and closed, as a flat cuticle layer creates shiny, smooth, soft hair with less fizziness, tangles and breakage.

Found in: Detangling Toning Mist

White Truffle Oil deep conditions with essential fatty acids that go deep within the hair to create silky strands and restore youthful shine, gloss and softness without weighing hair down. An excellent ingredient for coarse, thick, or chemically damaged hair.

Found in: White Truffle Collection

Amino Acids are the building block of proteins and necessary for many of the structures and functions of our bodies. Our bodies need 20 different amino acids to function on a daily basis. Our bodies can produce 11 out of the 20 amino acids we need. The other 9 are named “essential amino acids” as it is essential we consume them ourselves, whether this be through food or products.

Found in: Russian Amber imperial Collection

Red currants may be small, but they are tiny essential vitamin, mineral and antioxidant powerhouses that can help your hair look youthful, healthy, bouncy and shiny. Red currants are rich in B vitamins and Vitamin C. Vitamin C is a powerful antioxidant that fights and even reverses free radical damage in. These vitamins also help with regeneration and can even reverse the damage caused by the sun's harmful UV rays.

Found in: Jet Set Precision Control Hairspray

Tomatoes contain important Vitamins like A, B, C and E which are excellent stimulants for healthy hair. These Vitamins help prevent hair loss, give natural shine and help treat scalp odour and dandruff. Eating about 4 to 5 tomatoes a day ensures you have great hair health and shiny tresses to show off. Not only can you consume tomatoes, you can even use them as a natural conditioner for your hair.

Found in: Lovin' Collection

The fragrant flowers of the Magnolia tree are one of our favorite fragrances for uplifting the senses. Believed to have existed since the beginning of time, the Magnolia Flower symbolizes longevity, nobility and beauty.

Found in: Weightless Volumizing Collection

Amber resin is considered to be one of the most priceless possessions and one of the most valued extracts of amber. When worn directly on human skin generates a chemical reaction which frees oil into the human body. Amber resin is able to provide a variety of hair and scalp benefits; including being used to cleanse and strengthen the hair follicles together with anti-aging, rejuvenating properties when massaged onto the hair and scalp. It is capable of improving and/or increasing hair's elasticity and soothe scalp conditions.

Found in: Russian Amber Imperial Collection

Oud/agarwood essential oil is derived from several species of Agarwood trees, which comes from various parts of the world. When the trees become infected with a disease, the trees respond by producing a dark and aromatic resin, known as oleoresin that saturates the wood. This resin is where agarwood essential oil is derived from. It is believed to be the most favourite fragrance of the Hindu God, Lord Krishna and the Buddha even preached the fragrance of burning agarwood to be akin to the “scent of Nirvana”. Oud agarwood essential oil can help to repair damaged hair and/or scalp's cells and fight off damage caused by anti-aging free radicals. Oud is beneficial to the health of the scalp and can also help clean the hair that inevitably gets full of pollutant and irritants from the modern world. Oud Oil is long lasting and hydrates the hair as well as acting like a serum to inspire soft, velvety tresses rather than frizzy, dried out hair.

Found in: Forever Shine Collection

The antioxidant properties of this rich, exotic oil boosts and revitalises dull looking hair, and helps treat scalp irritations. Because of its naturally soothing and cleansing properties, neroli oil can help alleviate flakes and itchiness caused by dryness and dandruff. Scalps that overproduce or underproduce natural oils will benefit from neroli's natural sebum-balancing properties and lightweight conditioning.

Found in: Everyday Beautiful Collection